Teaching

General information

Final papers
Recognition of academic achievements
References for writing academic papers - German (PDF)

Teaching

Type Language Credits Summer
Term 24
Winter
Term 24/25
Summer
Term 25
Winter
Term 25/26
Summer
Term 26
Bachelor
Grundlagen der Marktforschung Lecture/
Exercise
German 6
International Marketing1 Lecture/
Exercise
English 6
Konsumentenverhalten Lecture German 6
Seminar Konsumentenforschung Seminar German 6
Wissenschaftliches Arbeiten Exercise German -
Master
Marktforschung I (digital) Lecture/
Exercise
German 6
Marktforschung II (digital) Lecture/
Exercise
German 6
Marketing Research (NEW) Lecture/
Exercise
German 6
Advanced Research Methods (NEW) Lecture/
Exercise
German 6
Pricing Strategy Lecture/
Exercise
English 6
Discrete Choice Modeling Lecture English 6
Synergiemodul Lecture German 6
Projektstudium2 Project German 18
Research Project (NEW) Project German 12
Practice Project (NEW) Project German 12
Seminar Forschungsansätze im Marketing Seminar English3 6
Forschungskolloquium Seminar German4 -5

1 The lecture is finished before the christmas holidays.
2 The course is offered every term. The selected semesters above mark when the Chair of Marketing and Consumer Behavior is contributing to it.
3 The term paper may also be written in German.
4 The presentation may also be held in English.
5 Taking part in the Research Colloquium is mandatory within the framework of the Master thesis.


The Teachings Overview represents the current schedule and is provided without any guarantee. Please inform yourselves about the detailed course dates and which courses can be credited to a specific study program through the University Course Catalog.

For further questions please refer to the Service-Center for Students.