Chair of Marketing and Consumer Behavior

Practice Project

Lecturer:
Prof. Dr. Yasemin Boztuğ

Teaching Assistant:
Chiara Pfeiffer, M.Sc.
Anne-Christelle Lago, MMM

Target audience:
Management (M.Sc.), Marketing und E-Business (M.Sc.), Finanzen, Rechnungswesen und Steuern (M.Sc.), Unternehmensführung (M.Sc.), Global Business (M.Sc.), Steuerlehre (M.Sc.), Wirtschaftsinformatik (M.Sc.), Wirtschaftspädagogik (M.Ed.), Wirtschaftspädagogik und Personalentwicklung (M.Sc.), Development Economics (M.Sc.), International Economics (M.Sc.), History of Global Markets (M.A.), Angewandte Statistik

Offered:
Every summer term

Learning objectives:
After successful participation of the module, on the basis of current problems from business practice, students have learned how to apply various instruments of problem solving and communication in a specific situation. Additionally, social skills in the field are deepened and expanded through group work.

Further information and registration

Required Examinations:

  • Presentation (approx. 90 minutes incl. discussions)
    with written elaboration (max. 30 pages) in group work
  • 12 Credits


Organization:

  • Info event (mandatory): 13.12.2023, 18:00 - 19:30, ZHG 006
  • Registration period: 01.02.2024 - 01.03.2024, 12:00
  • Announcement of participants: End of March 2024 (via mail)
  • Kickoff of the Chair: 09.04.2024, 10:00, Oec 0.167
  • Kickoff with companies: 15.04.2024 - 26.04.2024