Current research approaches in marketing



Dozentin: Prof. Dr. Yasemin Boztug




Ansprechpartner*innen: Ahmet Samet Ergün






Deliverables:



  • Research Paper (15 Pages, written in English or German)

  • Group presentation of research paper (10-15 minutes per person, slides and presentation in English)

  • Total of 6 credits (will not be graded on language skills, only on content)







Introductory Session and Topic Presentation:



Thursday, 30.01.2025, 12:00 - 14:00, room: tbt


You will find the presentation slides here.






Application Deadlines:



Friday, 14.02.2025, via Seminar Registration


Monday, 17.03.2025, via FlexNow






Paper due by:



Monday, 19.05.2025, via mail






Final presentations:



Thursday,12.06.2025, 09:00 - 18:00, room: tbt and


Friday, 13.06.2025, 09:00 - 18:00, room: tbt





Learning Goals:




  • In this seminar, students will conduct an independent, systematic, and structured analysis of a current pricing strategy topic

  • Understand research development by reviewing relevant articles from highly ranked journals

  • Critical discussion of the contents

  • This seminar helps to prepare students for writing an academic thesis which meets the standards of a master degree in economics














Introductory Session and Topic Presentation:



Thursday, 30.01.2025, 12:00 - 14:00, room: tbt


You will find the presentation slides here.





Application Deadlines:



Friday, 14.02.2025


Monday, 17.03.2025, via FlexNow





Paper due by:



Monday, 19.05.2025, via mail





Final presentations:



Thursday,12.06.2025, 09:00 - 18:00, room: tbt and


Friday, 13.06.2025, 09:00 - 18:00, room: tbt






Ansprechpartner*in:


Ahmet Samet Ergün