PUBLICATIONS BY MELANIE SCHWEDE
REFEREED JOURNAL ARTICLES
REFEREED CONFERENCE PROCEEDINGS
Contact
Melanie Schwede, M.Sc.
Chair of Marketing and Innovation Management
Faculty of Business and Economics
Georg-August-University Göttingen
Platz der Göttinger Sieben 3
(Oeconomicum)
37073 Göttingen
melanie.schwede@uni-goettingen.de