Chair of Marketing and Innovation Management









MELANIE SCHWEDE






Academic Career






  • 2020-2024

    Research Associate, Chair of Marketing and Innovation Management, Georg-August-University of Göttingen



  • 2022

    Research stay at the University of St.Gallen (HSG), Institute of Information Management (Prof. Dr. Jan Marco Leimeister)



  • 2019

    M.Sc. in Economics Psychology and Management, University of Kassel



  • 2016

    B.Sc. in Business Psychology, Osnabrück University of Applied Sciences















PRACTICAL EXPERIENCE



  • Project engineer usability/ UX automotive (ASAP Engineering GmbH)

  • Student assistant at the Department of Information Systems (University of Kassel)

  • Various study-accompanying internships in the fields of marketing and market research


AWARDS



  • Best Reviewer Award at the European Conference on Information Systems (ECIS) 2023 in Kristiansand Norway

  • Finalist Best Paper Award in the Track "Internet and The Digital Economy", Hawaii International Conference on System Sciences (HICSS-55) 2022 on Maui USA


REVIEW ACTIVITIES



  • European Conference on Information Systems (ECIS)

  • Hawaii International Conference on System Sciences (HICSS)

  • International Conference on Information Systems (ICIS)

  • Various journals in the field of service marketing and information systems











Portrait photo of Melanie Schwede. She is wearing a white shirt and a dark blue blazer.


Quicklinks





Contact



Melanie Schwede M.Sc.

Chair of Marketing and Innovation Management

Faculty of Business and Economics

Georg-August-University of Göttingen

Platz der Göttinger Sieben 3

(Oeconomicum)

Room 1.202

37073 Göttingen


Tel. +49 551 39-28303
melanie.schwede@uni-goettingen.de

Consultation Hour:

By appointment