DR. TOBIAS WOLF
SHORT CV
Since 2023
Entrepreneur, Advisor for financial independence
2020 - 2023
Postdoctoral Researcher, Chair of Interorganizational Information Systems, Georg-August-University of Göttingen
2020
Doctorate in Marketing (Dr. rer. pol.), Georg-August-University of Göttingen
2016 - 2021
Research associate, Chair of Marketing and Innovation Management, Georg-August-University of Göttingen
2014 - 2016
M.Sc. in Marketing and Channel Management, Georg-August-University of Göttingen
2010 - 2014
B.Sc. in Business Psychology, Harz University of Applied Sciences, Wernigerode
2012
Study abroad, Mahidol University International College, Salaya, Thailand
PRACTICAL EXPERIENCE
- Internship in neuromarketing and market research (Facit Media Efficiency GmbH & Co. KG / Serviceplan Group, Munich)
- Student assistant (Chair of Marketing and Innovation Management, Prof. Maik Hammerschmidt, Georg-August-University of Göttingen)
- Research intern (Chair of Micro Sociology and Social Psychology, Prof. Herbert Bless, University of Mannheim)
- Student assistant and tutor in the fields of methodology and statistics (Harz University of Applied Sciences, Department of Business Studies, Wernigerode)
- Network and system administration (print supplies, Sven Väth, Aschaffenburg)
- Trainee IT-system merchant (print supplies, Sven Väth, Aschaffenburg)
REFEREED JOURNAL ARTICLES
- The Technology-Behavioral Compensation Effect: Unintended Consequences of Health Technology Adoption, Journal of Information Technology, forthcoming, 2023 (with W. Weiger, S. Trang, M. Trenz)
- Competition versus Cooperation: How Technology-Facilitated Social Interdependence Initiates the Self-Improvement Chain, International Journal of Research in Marketing, Vol. 38, No. 2, pp. 472-491, 2021 (with M. Hammerschmidt, S. Jahn, W. Weiger)
- Experiences that Matter? The Motivational Experiences and Business Outcomes of Gamified Services, Journal of Business Research, Vol. 106, No. 1, pp. 353-364, 2020 (with M. Hammerschmidt, W. Weiger)
REFEREED CONFERENCE PROCEEDINGS
- Green Gamification: How Gamified Information Presentation Affects Pro-Environmental Behavior, GamiFIN 2020 Conference Proceedings, Online Conference, pp. 82-91, 2020
- Intensifying User Loyalty Through Service Gamification: Motivational Experiences and Their Impact on Hedonic and Utilitarian Value, Proceedings of the International Conference on Information Systems (ICIS), Vol. 40, 2019
- Gamified Services: How Gameful Experiences Drive Customer Commitment, GamiFIN 2018 Conference Proceedings, Pori, Finland, pp. 75-82, 2018 (with M. Hammerschmidt, W. Weiger)
- Gamified digital services: How gameful experiences drive continued service usage, Proceedings of the Hawaii International Conference on System Sciences, Vol. 51, pp. 1187-1196, 2018 (with M. Hammerschmidt, W. Weiger)
CONFERENCE PRESENTATIONS
- Green Gamification: How Gamified Information Presentation Affects Pro-Environmental Behavior, 4th International GamiFIN Conference, Online Conference, 02.04.2020
- Intensifying User Loyalty Through Service Gamification: Motivational Experiences and Their Impact on Hedonic and Utilitarian Value, 40th International Conference on Information Systems (ICIS), Munich, Germany, 17.12.2019
- Gamified Services: How Gameful Experiences Drive Customer Commitment, 2nd International GamiFIN Conference, Pori, Finland, 22.05.2018
- Gamified Digital Products: How Gameful Experiences Drive Continued Service Usage, 3rd Digital Marketing Conference, Passau, Germany, 16.03.2018
- Game on! How Gamification Fosters Personal Goal Achievement, 22nd Conference of the Society for Applied Business Psychology, Wernigerode, Germany, 09.03.2018
- Gamified Digital Services: How Gameful Experiences Drive Continued Service Usage, 51st Hawaii International Conference on System Sciences, Waikoloa, HI, USA, 06.01.2018
