DR. TOBIAS WOLF






SHORT CV






  • Since 2023

    Entrepreneur, Advisor for financial independence



  • 2020 - 2023

    Postdoctoral Researcher, Chair of Interorganizational Information Systems, Georg-August-University of Göttingen



  • 2020

    Doctorate in Marketing (Dr. rer. pol.), Georg-August-University of Göttingen



  • 2016 - 2021

    Research associate, Chair of Marketing and Innovation Management, Georg-August-University of Göttingen



  • 2014 - 2016

    M.Sc. in Marketing and Channel Management, Georg-August-University of Göttingen



  • 2010 - 2014

    B.Sc. in Business Psychology, Harz University of Applied Sciences, Wernigerode



  • 2012

    Study abroad, Mahidol University International College, Salaya, Thailand















PRACTICAL EXPERIENCE




  • Internship in neuromarketing and market research (Facit Media Efficiency GmbH & Co. KG / Serviceplan Group, Munich)

  • Student assistant (Chair of Marketing and Innovation Management, Prof. Maik Hammerschmidt, Georg-August-University of Göttingen)

  • Research intern (Chair of Micro Sociology and Social Psychology, Prof. Herbert Bless, University of Mannheim)

  • Student assistant and tutor in the fields of methodology and statistics (Harz University of Applied Sciences, Department of Business Studies, Wernigerode)

  • Network and system administration (print supplies, Sven Väth, Aschaffenburg)

  • Trainee IT-system merchant (print supplies, Sven Väth, Aschaffenburg)



REFEREED JOURNAL ARTICLES





REFEREED CONFERENCE PROCEEDINGS





CONFERENCE PRESENTATIONS




  • Green Gamification: How Gamified Information Presentation Affects Pro-Environmental Behavior, 4th International GamiFIN Conference, Online Conference, 02.04.2020

  • Intensifying User Loyalty Through Service Gamification: Motivational Experiences and Their Impact on Hedonic and Utilitarian Value, 40th International Conference on Information Systems (ICIS), Munich, Germany, 17.12.2019

  • Gamified Services: How Gameful Experiences Drive Customer Commitment, 2nd International GamiFIN Conference, Pori, Finland, 22.05.2018

  • Gamified Digital Products: How Gameful Experiences Drive Continued Service Usage, 3rd Digital Marketing Conference, Passau, Germany, 16.03.2018

  • Game on! How Gamification Fosters Personal Goal Achievement, 22nd Conference of the Society for Applied Business Psychology, Wernigerode, Germany, 09.03.2018

  • Gamified Digital Services: How Gameful Experiences Drive Continued Service Usage, 51st Hawaii International Conference on System Sciences, Waikoloa, HI, USA, 06.01.2018












Portrait photo of Tobias Wolf. He is wearing a purple shirt, a black blazer, and a purple and white striped tie.