Dr. Laura Henkel
Between 2010 and 2014 Laura Henkel absolved her bachelors degree in International Business Studies at the University of Paderborn. She completed her studies by writing her bachelor thesis on "Influence of endowed preferred customer status on customer skepticism".
Afterwards she continued her studies in Marketing and Channel Management at the Georg-August-University Göttingen, where she finished her studies with the degree Master of Science. Her master thesis has focused on the effect of anticipated embarrassment on the online shopping cart composition.
During several internships and working student programs Laura Henkel gained profound work experience in Marketing. She was working for Hotel Jardín Tropical in Tenerife, TUI Business Services GmbH and schulstart e.K..
Since April 2017 Laura Henkel is employed as a research assistant at the Chair of Marketing and Retail Management. Her focus of research contains:
· Experiential Marketing
· Liquid Consumption
· Pop-up Stores
Reviewer Activities
- American Marketing Association (AMA)
- European Conference on Information Systems (ECIS)
- Colloquium on European Research in Retailing (CERR)
- International Journal of Retail & Distribution Management
Doctoral Thesis
- Henkel, L. (2021). Here today, gone tomorrow: Pop-up stores’ ephemerality and consumer behavior, Göttingen.
Articles in Scientific Journals
- 2022Henkel, L./Toporowski, W. (2022). Once they’ve been there, they like to share: Capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores. Journal of the Academy of Marketing Science.
- 2022Henkel, L./Jahn, S./Toporowski, W. (2022). Short and sweet: Effects of pop-up stores’ ephemerality on store sales. Journal of Retailing and Consumer Services, 65.
- 2021Henkel, L./Toporowski, W. (2021). Hurry up! The effect of pop-up stores’ ephemerality on consumers’ intention to visit. Journal of Retailing and Consumer Services, 58.
Accepted Conference Articles
- 2021Henkel, L./Toporowski, W. (2021). How to effectively drive word of mouth with pop-up stores: The roles of store ephemerality and consumers’ need for uniqueness. In AMA Winter Academic Conference (pp. 649-652), Saint Petersburg, USA.
- 2020Henkel, L. (2020). How to Effectively Drive Word of Mouth in Pop-up Stores: Structured Abstract. 48th AMS Annual Conference, Miami, USA.
- 2020Henkel, L./Toporowski, W. (2020). Effects of pop-up stores on positive word of mouth: The roles of store ephemerality and consumers’ need for uniqueness. 7th Nordic Retail and Wholesale Conference (NRWC), Umeå, Sweden.
- 2020Henkel, L./Toporowski, W. (2020). Impact of pop-up stores on positive word of mouth: The roles of store ephemerality and consumers’ need for uniqueness. 11th EMAC 2020 Regional Conference, Zagreb, Croatia.
- 2020Henkel, L./Toporowski, W. (2020). Hurry up! Effect of pop-up stores’ ephemerality on consumers’ intention to visit. In Proceedings of the Colloquium on European Research in Retailing (CERR) (p.110), Valencia, Spain.
- 2020Henkel, L./Toporowski, W. (2020). Pop-up stores: The impact of store ephemerality on consumers’ intention to visit. 27th Recent Advances in Retailing and Consumer Science Conference (RARCS), Baveno, Italy.
- 2020Henkel, L./Toporowski, W. (2020). Hurry Up! The Impact of Pop-up Stores’ Ephemerality on Consumers’ Intention to Visit. American Collegiate Retailing Association (ACRA, AMA SIG) 2020 Conference, New Orleans, USA.
- 2020Henkel, L./Toporowski, W. (2020). Pop-up Stores: Ephemerality and Its Impact on Consumers’ Intention to Visit. In AMA Winter Marketing Academic Conference Proceedings, San Diego, USA.
- 2019Henkel, L./Toporowski, W. (2019). Effect of pop-up’s store ephemerality on consumer spending: The role of anticipated regret and need for uniqueness. In Proceedings of the 10th EMAC Regional Conference: Innovations in Marketing Models and Customer Experience Management: Emerging Markets Perspectives (p. 48), Sankt Petersburg, Russia.
- 2019Henkel, L./Toporowski, W. (2019). Short and Sweet: Effects of Pop-up Stores’ Ephemerality on Store Sales. In Proceedings of the 20th International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution (EAERCD) (p.11), Zaragoza, Spain.
- 2019Henkel, L./Jahn, S./Toporowski, W. (2019). Here Today, Gone Tomorrow: The Role of Store Ephemerality in Consumer Spending in Experiential Stores. In Proceedings of the 48th EMAC Conference (p. 239), Hamburg, Germany.
Contact
Chair of Marketing and Retail Management
Faculty of Business and Economics
Georg-August-Universität Göttingen
Platz der Göttinger Sieben 3
(Oeconomicum)
37073 Göttingen
