This phase in the first and second semesters provides you with crucial basic knowledge. Get to know the basic problems and approaches to solving them in economics. In the module "Companies and Markets", which you take in the very first semester, you will get an overview of the contents of the degree programme and get to know various professors. You will then apply the theoretical knowledge you have acquired directly in a computer-based business game.
In your first two semesters, you will also gain business knowledge about external accounting, financial management and the digitalisation of companies and administration, as well as knowledge of basic methods and important neighbouring disciplines such as law, microeconomics and macroeconomics. In addition, the orientation phase gives you the opportunity to get to know different aspects of economics. In this way, you can discover your own interests and talents in order to make decisions about your future specialisation.

The orientation phase is followed by the in-depth and specialisation phase from the third semester onwards: It expands your knowledge in different aspects of business administration and gives you the opportunity to specialise in an area of knowledge. This phase begins with the business administration specialisation. This consists of five modules:

• Corporate management and organisation: Learn how companies are intelligently managed and organisationally designed with the help of concrete case studies.


• Production and logistics: Become familiar with the basics of order and process planning and learn to solve distribution and production planning problems.


• Marketing: Get basic knowledge about consumer behaviour and market research and learn to formulate the framework of a sales policy.


• Corporate taxes: Learn about the main national income and net wealth taxes and get the basics of determining profits for tax purposes.


• Internal corporate accounting: Learn how to set up and use operational cost, performance and profit accounting systems.

This area helps you to tailor your studies to individual and subject-specific inclinations and career aspirations. You can give yourself an independent profile and prepare for a Master's programme following the Bachelor's degree. You can choose from all modules in the field of business administration as well as individual modules in business informatics. In the seminar you will write a term paper or give a presentation. You will work with current scientific publications and learn to improve your argumentation and discussion skills as well as to further develop your written and oral communication.

The seminar places are allocated via a central procedure. Each semester, a corresponding information event is held in advance, at which the allocation procedure is explained. Our business administration professorships also offer courses on academic work to prepare you for writing term papers and theses.

If you choose one of the specialisations in business administration, "Finance, Accounting, Taxes" or "Marketing and E-Business" or "Management", you can have this shown on your Bachelor's degree certificate.

The success of a company depends to a large extent on how its management reacts to economic factors. A good knowledge of these interrelationships is therefore crucial for your later professional success. For this block, you can therefore choose offerings from the Faculty's economics department, such as "Introduction to Economic Policy", "International Financial Markets" or "Environmental Economics", in order to deepen your specialisation and tailor your studies to individual and subject-specific inclinations.

This area gives you the greatest freedom to sharpen your profile and deepen your interests. Choose modules from different subject areas such as business administration, economics, quantitative methods, business informatics or business education. You can also add selected modules from other faculties from subject areas such as economic and social history, computer science and mathematics or economic and social psychology to your mix. You also have the option of taking modules to strengthen basic soft skills such as leadership, communication skills, interpreting data or academic reasoning. You can also bring in language courses in business English or a foreign language, as long as they do not include German or your native language. In addition, you can receive credit for an external internship.

The final thesis enables you to apply the knowledge you have acquired and to work on a concrete question within a given time. In it, you combine all the skills you have learned during your studies: Research methods, critical thinking and independence. You select current topics on business challenges and use, for example, real data as well as quantitative methods to answer your own research question.

• Recommended study plans (Charts)


• Central allocation of seminar places (BSc in Business Administration) (in German)