Marketing Symposium Münster

The picture shows Professor Hammerschmidt with the academic staff of the chair. They are standing next to each other in front of the castle.

On November 15, 2024, the Chair of Marketing and Innovation Management participated in the Marketing Symposium Münster. This year, the event was held under the theme "Market-Oriented Corporate Management in Times of AI."

The program featured high-caliber presentations and interactive sessions that explored the potential of artificial intelligence in business. The event began at Schloss Münster, where engaging lectures and panel discussions by experts from renowned companies (including Otto Group, Porsche, Alibaba, and many more) showcased the diverse applications of AI across various industries. The day concluded with a festive evening event at the LWL Museum of Art and Culture, where discussions continued in a stylish atmosphere, and the presentation of the Alumni Excellence Award 2024 was a special highlight.

The symposium not only inspired participants with its professional insights but also encouraged reflection on the ethical and strategic integration of AI into corporate decision-making. We are delighted to have been part of this platform for exchange and innovation!