Dr. Cleo Schyvinck
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E-Mail: Cleo.Schyvinck@UGent.be
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ACADEMIC CAREER
2021 - present |
Post-doctoral researcher - Sport Management Faculty of Health and Medicine –Department of Sport and Movement Sciences at Ghent University |
2015 - 2021 |
PhD researcher and Assistant - Sport Management Faculty of Health and Medicine – Department of Sport and Movement Sciences at Ghent University |
2019 |
Visiting Research Fellow University of Michigan, Ann Arbor, US |
AREAS OF EXPERTISE
- CSR in Sport
- Sport Integrity
- Strategic Sport Management
EDUCATION
2015 - 2021 |
Doctor in Health Sciences Title of the dissertation: "Corporate Social Responsibility Management in European Professional Sport Organizations: Towards a Strategic Approach” Ghent University |
2020 |
Belgian Olympic Academy Managing sport organizations Ghent University, UCLouvain, Belgian Olympic Committee |
2006 - 2007 |
Master in General Management (Distinction) Vlerick Leuven Gent Management School |
2002 - 2006 |
Master in Physical Education, Sports Management (Great Distinction) Ghent University |
RESEARCH PUBLICATIONS
International peer-reviewed journal articles
Schyvinck, C., & Willem, A. (2018). A typology of cause-related marketing approaches in European professional basketball. Sport Management Review, 21(4), 347-362.
Schyvinck, C., & Willem, A. (2019). From cause-related marketing strategy to implementation in professional basketball organizations: A matter of alignment. European Sport Management Quarterly, 19(1), 58-79.
Schyvinck, C., Babiak, K., Constandt, B., & Willem, A. (2021). What does entrepreneurship add to the understanding of corporate social responsibility management in sport? Journal of Sport Management, 35(5), 452-464.
Schyvinck, C., Naraine, M. L., Constandt, B., & Willem, A. (2022). A network perspective on cause-related marketing collaborations in professional sport. Sport Management Review, 25(1), 81-105.
Marlier, M., Constandt, B., Schyvinck, C., De Bock, T., Winand, M., & Willem, A. (2020). Bridge over troubled water: Linking capacities of sport and non-sport organizations. Social Inclusion, 8(3), 139-151.
Van Der Hoeven, S., Constandt, B., Schyvinck, C., Lagae, W., & Willem, A. (2022). The grey zone between tactics and manipulation: The normalization of match-fixing in road cycling. International Review for the Sociology of Sport, 57(5), 798-817.
International academic conference presentations - Oral Session
European Academy of Management (EURAM) Conference, Lisbon (Portugal), June 2019.
European Association for Sport Management (EASM) Conference, London (UK - virtual), September 2021; Malmo (Sweden), September 2018; Bern (Switzerland), September 2017; Warsaw (Poland), September 2016.
North American Society for Sport Management Conference (NASSM), Orlando (USA), June 2016; Atlanta (USA), June 2022.
Invited presentations and lectures
Corporate Social Responsibility in professional sport: A Typology
At the sports innovation conference of Sport Vlaanderen, October 2017Corporate Social Responsibility in national sport federations
At the inspiration day of Vlaamse Sport Federatie, January 2020Collaborations to improve corporate social responsibility in sport
At the CSR symposium of Ghent University, March 2019Sport integrity
At the sports innovation conference of Sport Vlaanderen, October 2021
AWARDS
2019 |
Best Paper Award - European Academy of Management (EURAM) Managing Sport Special Interest Group |
2019 |
Best Reviewer Award Runner Up - European Academy of Management (EURAM) Managing Sport Special Interest Group |
REVIEWING EXPERIENCE
Managing Sport and Leisure, European Sport Management Quarterly, Sport Management Review, EURAM and EASM conference papers - 2019-2022.
TEACHING EXPERIENCE
Responsible lecturer at Ghent University - 2019-2022
Sport structures and policies (2nd Bachelors)
Lectures in a course at Ghent University - 2015-2022
Sport marketing in the event management course (1st Masters)
Sport sponsorship in the event management course (1st Masters)
Corporate social responsibility in the sport marketing & communication course (2nd Masters)
Qualitative research methods in sport management (1st Masters)
Guest lectures at other institutes
Corporate social responsibility in sport in the Belgian Olympic Academy - 2015-2016
Master thesis guidance - 2015-2022
BOARD FUNCTIONS
- Member of the Ethics Committee of the Royal Belgian Football Association
- Member of the General Assembly of ICES (International Centre for Ethics in Sport)
MEMBERSHIPS AND AFFILIATIONS
- European Academy of Management (EURAM)
- European Association of Management (EASM)
- North American Society of port Management (NASSM)