Publikationsliste

Doctoral Thesis:

• Ahrend, N. (2019). Desirable and Undesirable Effects of Product Presentation Tools on Online and Offline Behavior, Göttingen.

Presentations:

• "Wirkungen ausgewählter Charakteristika von Hilfe-Tools auf das Kauf- und Retourenverhalten im Online-Bekleidungshandel", Forschungstagung Marketing 2015, Trier, 11.09.2015.

Articles in Conference Proceedings:

• Ahrend, N./Weiger, W. H./Hammerschmidt, M./Toporowski, W. (2018): Stand by Me: Escaping the Webrooming Dilemma through Integrating Product Presentation Tools and Product Reviews. In Gal, D./Hewett, K./Jayachandran, S. (ed.): Proceedings of the 29th AMA Summer Academic Conference Big Ideas and New Methods in Marketing, Boston, Massachusetts, USA.